# ‘It was a train wreck! I was terrified’: how the new James Bond will be announced – and what can go wrong

As Amazon MGM Studios prepares to announce the next 007, much rides on how the news is broken. From double bookings to health and safety embarrassments, we look back at how not to do it

| Field | Value |
|---|---|
| Publisher | The Guardian |
| Published | 2026-11-13T11:31:21.000Z |
| Section | Culture |
| Language | en |
| Publisher's article | https://www.theguardian.com/film/2026/nov/13/new-james-bond-announced-007 |
| Publishers covering this event | 1 |

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